Consultancy for the business of sport

We build, value and deliver the business of sport

Bidding, sponsorship, media, events, data and governance for the clubs, brands, broadcasters and cities that run it.

National federations◆Continental confederations◆League clubs◆Host cities◆Consumer brands◆Financial sponsors◆Broadcasters◆Event organisers◆National federations◆Continental confederations◆League clubs◆Host cities◆Consumer brands◆Financial sponsors◆Broadcasters◆Event organisers◆

What we do

Twelve service lines, built to be combined

Each service can be commissioned on its own. Most engagements draw on several, because the problems our clients bring rarely sit inside one discipline.

Bidding

We run the candidature strategy, the technical documentation and the stakeholder relations that win the right to host.

Marketing and communication

We set the positioning and run the channels that carry it to the people who matter.

Sponsorship

We work on sponsorship strategy, valuation, negotiation and activation, on both sides of the agreement.

Event organisation and promotion

We run the operational disciplines that deliver an event and fill the seats and screens around it.

Media training

We prepare athletes, coaches and executives to say what they mean under pressure.

Media relations

We manage the relationships with the journalists and outlets that cover the sport.

Media management

We run the broadcast and digital media architecture around a property or an event.

Organisational restructuring and process optimisation

We help clubs, federations and event organisations redesign how they actually operate, so strategy reaches the daily work.

Digital transformation

We assess the technology and processes in place, then plan and deliver the systems that replace manual workarounds.

Data and analytics

We turn existing data on fans, ticketing, membership and performance into reporting a client can act on.

Sustainability and governance advisory

We support clients through environmental and social commitments, and through independent review of how they are governed.

Leadership and executive search

We source and assess senior leaders for roles that need both management ability and a working knowledge of sport.

See each service in detail

The approach

The space where the parties meet

We work between the parties that have to agree. The shared space where clubs and federations, brands and sponsors, and events and media meet is where the decisions get made, and where we operate.

More about the agency

Who we work with

Built for five audiences

Each audience has a different relationship with the sport, and a different reason to bring in outside help.

Clubs and federations

Sponsorship strategy, sales and rate card construction · Specialist recruitment for roles on and off the pitch · Legal structuring of sponsorship and image rights agreements

Brands and sponsors

Identification of the right rights holder to partner with · Negotiation of terms that protect intellectual property and brand integrity · Activation across fan experience, content and commercial return

Event organisers

Event operations and logistics · Ticketing and hospitality sales · Sponsorship sales and fulfilment

Athletes and technical teams

Personal brand and image management · Legal and tax structuring of image rights · Contract and sponsorship negotiation

Cities and candidatures

Bid strategy and narrative · Economic impact studies and legacy planning · Stakeholder relations with international federations

See who we work with

If you have a decision to make in the business of sport, we should talk

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